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FW2025 Latitude Collection Incoming

The gear is already up on O website just search ‘latitude soar’

Some of the ugliest clothing I have ever seen by Oakley
The complete randomness of Oakley site listings across Europe/USA & Brazil is very strange. It’s almost like 3 different company’s are operating under the same name.
Brazil - Really cool stuff decent prices.
USA - Cool stuff but not great and kinda expensive
Europe - Not very cool stuff and SUPER expensive.

If they had brazil stuff on the Europe site I would have purchased loads of stuff by now.
 
The complete randomness of Oakley site listings across Europe/USA & Brazil is very strange. It’s almost like 3 different company’s are operating under the same name.
Brazil - Really cool stuff decent prices.
USA - Cool stuff but not great and kinda expensive
Europe - Not very cool stuff and SUPER expensive.

If they had brazil stuff on the Europe site I would have purchased loads of stuff by now.
All I ever wanted was those Brazilian Plantaris for $300. But markups put them at $550 for reselling. Hell that’s XMetal money. 😳
 
All I ever wanted was those Brazilian Plantaris for $300. But markups put them at $550 for reselling. Hell that’s XMetal money. 😳
Not my thing the plantaris but can admire they are pretty cool!! Id love to get the teeth 1 shoe they have done as they look perfect for the winter but only on BR site annoyingly!
 
Almost $900 for a jacket...

Screenshot_20250925_070509_Chrome.jpg
 
Almost $900 for a jacket...

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This is the future for the brand, they are wanting to move into a different market, its similar to how I remember stone island did years back. One year I could get a nice wool jumper for around the £180 mark, within 2-3 years that same jumper was priced at near £400. I think Oakley are trying to do the same. You see brands do it often, they build up a solid 'fan base' and hope they continue to buy into it after the 'rebranding'..... interesting to see how this plays out over the next few years.
 
This is the future for the brand, they are wanting to move into a different market, its similar to how I remember stone island did years back. One year I could get a nice wool jumper for around the £180 mark, within 2-3 years that same jumper was priced at near £400. I think Oakley are trying to do the same. You see brands do it often, they build up a solid 'fan base' and hope they continue to buy into it after the 'rebranding'..... interesting to see how this plays out over the next few years.
If they do follow this supposed route, then my association with this present iteration of Suoakley, will have ceased.
 
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